Refuel.
Recover.
Repeat.
Frog Fuel is a fast-acting liquid collagen protein developed by Navy SEALs at OP2Labs. Using Nano Hydrolyzed Collagen® protein, Frog Fuel is designed to absorb quickly, travel easily, and support recovery—without the fuss of powders or prep.
A visual system built to flex.
OP2 Labs came to me with the beginnings of a new visual identity, and needed help in using those building blocks to create and expand into a system that was as adaptable as the athletes that use the product.
We pushed type to its limits, explored color stories with stamina, dug deep into the details of story-telling imagery, and shaped a visual language that flexes around the core message:
Recovery strengthens you. Frog Fuel strengthens your recovery.
A site that pulls its weight
Built to educate. Built to engage.
Packaging that handles the heavy lifting
A packaging system built for speed—recognizable at a glance. Smooth, flowing gradients mark regular formulas, while bold, high-energy forms signal when caffeine kicks things up a notch.
Launching With Power
What People Are Saying
“Gracie treats our brand like it's her own, which has led to me entrusting her with more work. Because of her consistency, I have complete confidence in her and look forward to continuing our work together on more incredible projects.”
Nathanael Clanton
Creative Director, OP2 Labs
“Gracie has excellent proactive communication—great visibility on projects and timelines, quick problem-solving, and always maintains alignment on expectations. She is honest when there's a knowledge gap and is quick to take ownership if she makes a mistake, followed by a plan for a solution. Our dscussions have reulsted i n solving creative problems, strengthening brand positioning, and finding creative solutions to logistical challenges.”
Nathanael Clanton
Creative Director, OP2 Labs
“We deeply appreciate Gracie dedicating time to our business. She's been a real game changer for our creative, both in terms of speed and quality. We're so glad we found her!”